// founding partners.exe
← back to techellafest.comput your brand in the room she's already in
techella is australia's first festival format tech event for women — late 2026, and SXSW Sydney just got cancelled. the audience is here. the moment is open. you're early.
// market.gap
the most underserved buyer in australian tech is a woman
SXSW Sydney got pulled. the calendar is empty. and the women who are starting the businesses, signing the cheques, and adopting AI faster than anyone else are still being marketed to like an afterthought. techella puts your brand in front of the buyer your category is missing — and you can be the brand that got there first.
- 2xwomen business owners deploy AI in their business at nearly 2x the rate of men (42% vs 23%)Gusto Women's Entrepreneurship Report, 2025
- 20ptthe AI gap your brand can close — 50% of australian women use AI at work vs 70% of menDeloitte TMT Predictions, 2025
- 24%of australian startup equity went to female-founded teams in 2025 (up from 15%) — AI was the #1 funded sectorCut Through Venture, 2025
// the.audience.is.already.here
you're not building a category. you're joining one that's already proving itself.
women on the waitlist
hours since launch
zero paid promo.
the brooke wright community
= 55K+ women in tech, AI + female founders
Brooke Wright
founder + IP holder
brooke is the girl who actually does the doing. she's been running wright mode — a boutique consultancy implementing AI for non-technical female founders — since 2022, built a cult-favourite audience of nearly 40K across instagram + tiktok, and consulted on AI implementation for established personal-brand and haircare clients along the way. techella is hers: trademark filed with IP australia in april 2026.
- 39K+ across instagram + tiktok — a community of women in tech, AI, and female founders (55K+ across all channels)
- host of 'not another AI girl' — the podcast for women in tech who are tired of the same five voices
- founder of wright mode — AI implementation for female founders since 2022
- consulted on AI implementation for established personal-brand and haircare clients
- techella™ trademark filed with IP australia, april 2026
// audience.profile
she's the girl your brand wants in the room
she's been to the sausage-fest tech conferences. she's done the lanyard-and-lukewarm-coffee circuit. she's the one her team asks about new tools, the one her friends ask about software, the one running the budget. and she's tired of being marketed to by men who think pink means representation — or that she's the one woman on the panel.
demographic
- women, 26-50, the majority 30-42
- household income $120K-$200K+ AUD, decision-makers on personal + work spend
- based in sydney, melbourne, brisbane — willing to fly for this
- founders, operators, engineers, designers, marketers, AI-curious
- tertiary educated, online-native, brand-literate
psychographic
- values craft, taste, and the people behind the product
- buys from brands with a point of view, not a discount code
- tired of panels of men talking about women in tech
- wants tools that make her life easier, not louder
- shows up for the aesthetic and stays for the substance
// the.vibes
the vibes you're investing in
this is the moodboard. festival format, y2k-girly, cyberpunk.
creative direction + concept only. final builds delivered by our production team.
// tiers.config
the tiers
year one pricing. these rates exist because we're building the room together — year two won't look like this. payment: 50% on signing, 50% balance 60 days before event. category exclusivity for founding + premier means once a category's gone, it's gone.
★ the headline tier
presenting partner
$35,000 + GST
AUD
one spot only · the day's headline brand
- techella is presented by you — your name on the day, the mainstage, and the opening moment
- your logo on the opening reel + a shoutout from the host
- a table in the sponsor area + your nominee on a panel
- logo on all signage, the website + our emails
- 6 staff passes + 6 guest tickets for your clients/team
- 3 social posts
- opt-in attendee list after the event (the women who said yes to being contacted)
💚 100% upfront before 31/07/2026? unlock the bonus pack
- year 2 renewal at year 1 price + CPI adjustment (lock the rate)
- +2 extra guest tickets (8 total)
- first right of refusal on year 2 presenting partner slot
founding partner
$18,000 + GST
AUD
✨ year 1 only pricing
category exclusive · one per category
- category exclusive — the only brand in your category
- your activation, your pick: photo wall, workshop activation, or beauty touch-up bar (you co-design it, we build it)
- named on the opening reel + a shoutout from the stage
- a table in the sponsor area
- logo on all signage, the website + our emails
- 4 staff passes + 4 guest tickets for your clients/team
- 2 social posts
- opt-in attendee list after the event (the women who said yes to being contacted)
💚 100% upfront before 31/07/2026? unlock the bonus pack
- your name on your activation zone — e.g. 'the [BRAND] photo wall', branded as yours
- +2 extra guest tickets (6 total)
- year 2 renewal at year 1 price + CPI adjustment (lock the rate, only inflation passes through)
premier partner
$9,500 + GST
AUD
✨ year 1 only pricing
category exclusive within tier
- category exclusive within this tier
- pick one branded zone: workshop activation, phone-charging station, beauty touch-up bar, the after-party, or a chill-out lounge
- your product in every attendee gift bag (300 bags)
- logo on signage + the website
- 2 staff passes + 2 guest tickets for your clients/team
- 1 social post + opt-in attendee list after the event
- in-person OR remote — same price, different shape (tap for detail)
- first dibs on the same spot next year at the standard rate
in-person vs remote — what's the difference?
- in-person: your branded zone at the event + 2 staff passes + 2 guest tickets.
- remote (if you can't be in the room): a 'powered by [brand]' zone we build and run for you, your product in the gift bags, and a shoutout from the stage.
💚 100% upfront before 31/07/2026? unlock the bonus pack
- +2 extra guest tickets (4 total)
- second dedicated social post (2 total) — bumped above other premier sponsors
- early category-lock priority for year 2 (first dibs at the rack rate)
supporting partner
$4,500 + GST
AUD
✨ year 1 only pricing
open · limited by event capacity
- your product in every attendee gift bag
- logo on the sponsor wall + the website
- 2 staff passes + 1 guest ticket
- a tagged mention in our 'meet the partners' post
💚 100% upfront before 31/07/2026? unlock the bonus pack
- +2 extra guest tickets (3 total)
- your own dedicated 'meet the partners' social post (not just a shared mention)
cause partner
$2,500 + GST
AUD
✨ year 1 only pricing
open · woman-founded brands only
- your product in every gift bag + a 'woman-founded' callout next to your logo
- logo on the sponsor wall + the website
- 1 staff pass + 1 guest ticket
💚 100% upfront before 31/07/2026? unlock the bonus pack
- +1 extra guest ticket (2 total)
- your own dedicated 'woman-founded spotlight' social post
// the.moments
what your activation could be
your tier (above) includes one activation — this is what that can look like. the badge on each shows which tier unlocks it. everything else in your tier — logo, passes, social — you get regardless; this is just the fun part you choose.
the day is presented by you
presentingtechella is presented by your brand — your name on the day, the mainstage, and the opening moment (the stage carries your name; we run the programming). one brand only.
named from the stage
foundingyour logo on the opening reel + the brand wall behind the stage, and a shoutout from the stage during the day. shared across founding partners.
photo wall
foundinga branded backdrop attendees line up to photograph in front of. you co-design it with us; we build it. designed for her instagram + the recap reel.
workshop activation
premieryour own branded space in the sponsor area to run a hands-on session, demo your product, or talk to her in person. all-day footfall from an opted-in audience.
phone-charging station
premiera branded spot where attendees charge their phones. the station every dead phone in the room finds — small footprint, big dwell time.
the after-party
premierthe after-party opens under your name. final hour, highest energy, every photo and reel the next morning is your name.
beauty touch-up bar
premiera touch-up station — lashes, hair, nails, whatever fits your brand. attendees queue, photograph, leave wearing your moment.
chill-out lounge
premiera branded quiet zone — soft seating, herbal tea, charging, magazines. the room she'll remember because it saved her at 3pm.
gift bag inclusion
supportingyour product in every gift bag. 300 women, opened on the way in — the first thing she sees.
branded swag
supportingthe merch she actually keeps — totes, water bottles, tees. your brand on the thing she might actually use.
// faq.exe
the questions you're actually thinking
what's the actual impact of sponsoring?
you're in the room with women who control household + work tech budgets, are deploying AI in their business at nearly 2x the rate of men, and currently aren't being marketed to by anyone in your category. founding partners get a stage moment, a curated activation, social + email reach across our 55K+ community, and the long-tail brand equity of being one of the category-exclusive launch-year brands attached to techella forever. premier + supporting tiers scale that down accordingly.
when do i need to commit?
two levers. one: founding + premier are category-exclusive — once your category's locked, it's locked. first signer wins. two: the 100%-upfront bonus pack closes 31 july 2026. after that you can still sign, just no bonus. premier + supporting tiers stay open until we close partnerships ahead of the event.
how do payment terms work?
standard: 50% deposit on signing, 50% balance 60 days before the event. if you'd rather pay 100% upfront before 31 july 2026, you unlock the bonus pack for your tier (full list on the tiers slide). after 31/07 you can still sign at the standard split. full refund if we cancel before the balance is invoiced; pro-rata if later. force majeure rolls forward to the rescheduled date or following year.
is my brand actually a fit?
the lens: female-founded ✓ female-leaning ICP ✓ AI/tech-adjacent ✓ values-aligned (we're not partnering with anything that fights the brief). anything else, we'll tell you straight on the call.
who else is sponsoring?
founding partners stay confidential until launch — that's part of what you're buying (the announcement moment). premier + supporting partners are disclosed at the public lineup drop in june.
is the date locked?
city + date are locked, publicly announced in june. founding partners get the info first under NDA, so you can plan your activation properly.
are you insured?
$20m public liability cover will be in place by signing. certificate available on request. event cancellation cover layered on top.
what's not included in any tier?
venue advertising rights and day-of merch sales rights stay with techella. attendee data is opt-in only, privacy act compliant — she actively chooses to share with you. everything else is on the table — pitch us.
// pitch.us.exe